Do you want more people to know about your brand or more proof of its power? Would you like a lot of people to visit your website? Do you want your customers to stick with you longer? The answer to this kind of wishful thought is in the big, busy world of social media.
Instagram, Twitter, and Facebook are great places for businesses to find new customers. Because of this, it is essential to learn how to use these tools to your advantage. However, that’s more challenging to do.
What is the best way to use the power of platforms with millions of people around the world to your benefit?
Marketers have been coming up with and putting into action strategies that have had different levels of success. Some business owners waste a lot of money on things that don’t work out.
What Are Social Media Management Tools?
Social media management tools are programs that make it easier to run all of your business’s social media accounts from a single, easy-to-use screen. These tools help people handle and use their social media channels well for many things, such as starting ad campaigns, checking reports, planning posts, and interacting with their followers.
With these tools, you can easily organize all of your social media tasks, which will prevent things from getting out of hand and save you time and money.
It is essential that the tool you choose fits your budget and has all the features your social media team needs. It should also handle the needs of your business as it grows.
Following Is The List of Social Media Management Tools
#1) monday.com
The best way for small to big businesses to run campaigns.
Monday.com has marketing management tools that can help you plan your content and monitor your campaigns. It can also provide data for social media. It has many more features, like planning a blog, researching keywords, analyzing competitors, and so on.
Features:
- Monday.com has a template for planning a blog that can be changed and used.
- It has metrics for social media, a content schedule, a media coverage calendar, and a marketing calendar.
- The social media schedule will make it easy for you to plan your posts.
- It lets you plan your content and look at your competitors’ work.
Verdict: The business management platform on Monday.com will help you learn important things. By turning on autopilot, you will be able to automate jobs that you do over and over again. It lets you connect to any marketing tool you want and bring data from different tools to Monday.com.
Price: Monday.com has four price plans: Basic ($8/month per seat), Standard ($10/month per seat), Pro ($16/month per seat), and Enterprise (Get a quote). The tool comes with a free sample.
Website: Monday.com
#2) HubSpot
Best for big businesses with a lot of money to spend on marketing.
HubSpot was made to meet the needs of the upper class and is an all-in-one social media marketing tool. It combines all marketing efforts on a single site that everyone can use.
It has a massive list of features that can help any business look better on social media, such as tracking emails, generating leads, improving SEO, and even managing customer relationships.
Features:
- Tracking emails
- Getting leads
- Automation in marketing
- Strong analytics
- Automation of emails
Verdict: We think entrepreneurs should use HubSpot because it does a lot more than handle social media. However, this should only be done if you have a lot of money and time to spend on marketing.
Price: Plan A costs $35 a month, Plan B costs $560 a month, and Plan C costs $2,240 a month.
Website: HubSpot
#3) Planable
Best for material approval at more than one level.
Planable is a great social media tool for making plans. Its amazing multi-level approval system makes working together easy and in real-time. You can choose from four different types of approval and assign different levels of approval to different parts of the process.
Along with the approval, Planable is excellent at making the material easy to see. You can see the material you’ve made in a calendar, a list, a feed, or a grid. You can also see a sample of your content, just as it would look on social media before you post it.
Features:
- Four Kinds of Workflows for Approval
- Four kinds of views to see what you’re looking at
- Check out stuff before it goes live
- Keep files in a safe online database
Verdict: Planable’s ability to work well with sites like Facebook, YouTube, TikTok, and LinkedIn makes it already a great tool for managing social media accounts. However, the fact that it lets digital marketing work together is what makes it so high on this list.
Price: You can get a free plan for life, a basic plan for $11 per user, a pro plan for $22 per user, or a custom business plan.
Website: Planable
#4) TikTok Ads Manager
This site is best for advertisers and all kinds of businesses.
The unique short videos on TikTok and the proliferating user base have made it a vital advertising tool. The tool has many ad formats that can be used for different marketing goals. This wide range of options helps advertisers make ads that are interesting and immersive, which fits perfectly with their brand’s goal.
Features:
- An in-depth account dashboard
- Advanced Targeting of Audiences
- Holistic Ways to Measure Things
- Works with a lot of tracking tools from other companies
Verdict: TikTok Ads Manager is an excellent tool for advertisers and businesses that want to connect with and promote to a vast audience.
It’s one of the best social media management tools for advertising because it has an easy-to-use interface, a wide range of ad styles, and powerful reporting.
Price: A $10/CPM fee will be charged to you.
Website: TikTok Ads Manager
#5) Pallyy
The best for working with all social media sites.
The web-based social media management tool Pallyy is easy to use and helps marketers organize, post, and curate material across multiple social media accounts. Another great thing about Pallyy is that it works well with most of the major social media sites. It is easy for social media managers to do their jobs because the tool has a planner and a calendar that is already built in.
Features:
- Bulk timing of posts
- Your data and reports
- Your name
- Views of the calendar, board, and table
Verdict: The bottom line is that Pallyy gives social media managers all the tools they need to plan and schedule their posts across multiple social media outlets. It works amazingly well with many big sites, such as Facebook, Instagram, Twitter, TikTok, and more.
Price: Pallyy has a free plan with few functions. The Premium plan, which starts at $18 a month, gives you everything you need.
Website: Pallyy
#6) SocialBee
Best for automating posts on social media sites.
It gives its users tools that help them plan their posts better on SocialBee. You can plan and order your posts so that you have enough to write for weeks. You can give each post you make to a specific category. This makes it very easy to organize and schedule posts.
You can also make your post more personal on SocialBee. You can even change more than one post at the same time if they are in the same area. This saves you a lot of time. You can stop the planned post whenever you want, or you can set a date for when it will automatically end. The fact that the site works with tools like Canva makes it even more appealing.
Features:
- Automated scheduling of social media posts
- Scheduling based on categories
- Editor for Many Posts
- Look at the post in the calendar view
- Allows interaction with Canva to make making SM posts easy.
Verdict: SocialBee is software for managing social media that makes posting and arranging content on sites like Facebook, Instagram, Twitter, etc. We suggest SocialBee to freelancers, digital marketing firms, small companies, and anyone else who wants to get more followers to get more transparency and power over what they do on social media.
Price: Bootstrap Plan costs $19 a month, Accelerate Plan costs $39 a month, and Pro costs $79 a month. You can also get a 14-day free sample.
Website: SocialBee
#7) Social Champ
Best for new businesses and small to medium-sized businesses that want to get the most out of their money.
Well-known companies such as ALBtelecom, Deloitte, Binance, and others trust Social Champ to manage their social media accounts smartly.
It can work with many other platforms, including Canva, Google Drive, Dropbox, VistaCreate, Giphy, Flickr, Imgur, WordPress, Bit.ly, and more. The site has won awards and received great reviews. Customer service is also available 24/7. Because of all its benefits, this tool is an excellent investment for companies.
Features:
- Tools for making, ordering, organizing, and looking at a lot of social accounts at once
- gives you a central location to handle chats on all of your social accounts
- Allows you to plan a lot of posts at once
- Their posting tools, such as workspace, integrations, Auto RSS, bulk upload, recycle, and more, let you manage your content.
With its drag-and-drop feature, the social media calendar lets you see your content as you change, create, reschedule, delete, filter, and sample it. It works with Google Business Profiles, Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok, YouTube, Mastodon, and YouTube.
Verdict: The bottom line is that Social Champ has some potent automation tools. It is very flexible and can be used by many people. Calendar for social media: The best things about it are performance data and bulk upload. The platform can also be used for free to manage up to three social sites.
Price: You can try Social Champ for free for seven days. Here are the price plans:
- Free: $0
- Champion: $26 per month
- Business: $89 per month
- Agency: Custom Pricing
Website: Social Champ
#8) Sprout Social
Best for businesses, agencies, and digital marketing professionals who want to use social media everywhere.
Like the tool that came before it on this list, Sprout Social combines several social media sites into a single one. It lets you handle your social media accounts by scheduling posts, keeping an eye on reports, analyzing ad performance, and more.
Also, Sprout Social is one of the few tools that has a CRM built right in. We’ve already talked about how social media is a great way to find new customers. If your social media management tool has a CRM feature, you can use it to build a strong picture of your customers and set the stage for making money-making connections with them.
Features:
- Do statistics for social media
- Engaging with others
- Automating social life
- Putting out information
- To better understand social media strategy, use social tracking tools.
Verdict: One thing that makes Sprout Social stand out is its ability to produce perfect results. Many bosses and people who work in digital media love and trust the reports that the tool produces. This alone makes the tool a good choice for your needs.
Price: Get a 30-day free trial on plans starting at $99, $149, or $249 a month.
Website: Sprout Social
#9) Inflact
Best for automating Instagram with AI in mind.
Inflact is a website that uses AI to get real people to follow you. This is a tool that can help you automatically choose content to post on Instagram and schedule it. Inflact gives you all the tools you need to set up posts to go live months ahead of time. With this software, you can also share as many stories, videos, and pictures as you want.
Besides this, Inflact can be used to interact with clients using simple CRM tools and Chatbots that are supported by auto-replies. Inflact can also help you find Instagram influencers who can help you promote your goods. You can also use Inflact to look at an Instagram profile and get an idea of the user activity, engagement rate, number of posts per day, and other vital data.
Features:
- Analytics for Growth
- Create a hashtag
- Look for Influencers
- Viewer of Stories
- Automated Scheduling for Content
Verdict: You may sell your Instagram account with ease using Inflact. It has features that can assist you with content creation for the platform, profile analysis, tracking the performance of your own articles, and automating conversations with potential customers on the platform.
Prices: You can try Inflact for free for seven days with a $3 plan. The following are its unique plans:
- Primary: $54/month
- Advanced: $64/month
- Pro: $84/month
Website: Inflact
#10) Buffer
Instagram is the best place for small and medium-sized businesses to make and run visual ads.
Buffer is an innovative social media management tool that streamlines critical social media content to get better results and get more followers to interact with your posts. The tool has been a favorite of brands, companies, agencies, and professionals for as long as you can remember.
Buffer lets you post content constantly and makes it easy to review your social media efforts after they’re done. If you want to create a solid Instagram community, plan and schedule material precisely, and measure and analyze reports for social media campaigns, then this is the way to go.
Features:
- Plan your stories
- Planner for hashtags
- Grid shop
- Add the first comment when you schedule the post.
- Stats on stories and posts
Verdict: The clean and nice-looking user interface of this tool is what makes it appealing. The guidance system works perfectly, and customer service is one of the best in the business. I really like how it helps build a strong group on Instagram.
Price: The premium options range from $15 to $399 per month, with the free plan being the most affordable at free. For a whole week, you’re free to test out the premium plans.
Website: Buffer
#11) Hootsuite
The best way to handle various social media accounts is from a single place. It is quite useful for small and medium-sized companies.
As time has gone on, Hootsuite has become much more famous, and it’s not hard to see why. It currently has more than 15 million users, and more than 800 folks from the Fortune 1000 use it.
Hootsuite lets you do many different things, like run social media programs, analyze your return on investment (ROI), post ads, and see how engaged your users are. This one tool can fix every problem you have with managing social media.
Features:
- Scheduling posts at the right time
- Find, share, and take care of exciting pictures and material for social media
- From the Hootsuite dashboard, you can share your best material.
- Monitoring of social media
- Looking at projects
Verdict: Hootsuite is one of those all-in-one systems that everyone wants but rarely finds. It lets you monitor your projects, plan them, and share them.
Verdict: You can get the plan for free. Plans with a monthly fee range from $29 to $599. For 30 days, you’re free to give them a go.
Website: Hootsuite
#12) Sendible
It works best for companies that have a lot of clients.
Sendible was made with large companies and lots of clients in mind. It lets users connect and manage the social media accounts of various brands in one tool, just like Hootsuite and Social Sprout.
Sendible is one of Instagram’s marketing partners, so it lets agencies plan videos and posts that can help their clients’ brands. One of the best things about it is that users can change their dashboard to draw more clients.
Features:
- Dashboard that can be changed
- Automatic posting of blog posts
- Keep an eye on and analyze reports
- Allows teams to work together in a helpful way
- The app just for iOS and Android phones and tablets
Verdict: Sendible has added some great tools, like Canva and YouTube search, to make it even more helpful.
Price: Plans start at $29 a month and go up to $299 a month. You can try it for free for 30 days.
Website: Sendible
#13) Agora Pulse
Best for integrating various social media sites is good for all kinds of businesses.
You may manage several social media sites from a single interface with Agora Pulse, Hootsuite, and Social Sprout. It also allows you to schedule tasks, get reports, and involve people, among other features you’d expect from a tool like this.
However, the Agora Pulse is different from its rivals in a few crucial ways. It lets people research competitors. It also comes with a Facebook game app that you can buy for a meager price.
Features:
- Teams can work together in real-time
- Using social media to connect
- Putting out exciting posts, movies, and pictures
- Track and report on how well social media is doing
Verdict: Agora Pulse is a social media control tool that does everything you could want. It is suitable for small, medium, and big businesses, and the interface is very customizable.
Price: Plan prices start at $49 a month and go up to $299 a month. You can try it for free for 14 days.
Website: Agora Pulse
Conclusion
Today, social media management tools have made a market that was already too crowded even more so. They are sold at different price points and have a long list of features. It can be hard to choose just one, but the list above makes it a lot easier so you can make the right choice. You are free to pick the tool that best meets your needs.
If you want a social media control tool that does everything for you, Hootsuite or Social Sprout are great options. When it comes to organizing and sharing posts, CoSchedule or the very cheap Post Planner will work just fine.
